Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...
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B2B Content Marketing > Going Bold or Fading to Beige?
Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human … Continue Reading…
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What Happens When B2B Buyers Start Using ChatGPT?
For the last month or so, it seems that every other post I read or email I receive is about ChatGPT or some other AI writing software. The marketing … Continue Reading…
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B2B Marketers Go for a Win with Customer Retention
When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on … Continue Reading…
Digital Content Strategy
Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...
Buyer Enablement
Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...
Get a B2B Buyer Persona Assessment
Don't waste the time and resources you've spent building your buyer personas. Get a review and guidance from Ardath Albee to make sure your personas inform a winning digital content strategy.