Marketing as Leadership

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About Marketing Interactions

Marketing Interactions works with marketing teams to increase and quantify marketing momentum. We focus on two key areas.

• Creating active relationships that drive increased customer revenues, open new markets and acquire new prospects. Sales cycles are shortened, sales effectiveness is increased and customer loyalty soars, along with revenues.
  
  
• Leveraging customer-centric interactions is the key, forging deeper connections with customers and generating higher demand from qualified, sales-ready prospects thanks to highly targeted, hard hitting personalized communications. Because the story resonates and is integral to their problem solving, an active relationship will develop.

Marketing Interactions Services

Results-oriented marketing effectiveness requires a well-executed strategic interactions platform. Marketing Interactions works with clients to create just such strategies, and the underlying systems to execute and optimize results. Services include:

• Customer-centric Marketing Campaign Maps
• Lead Nurturing Process Frameworks
  
• Buyer Progression Analysis
  
• Social Media Engagement Strategies
• Strategic Story Development
  

Meet Ardath Albee:

Ardath Albee spent over 15 years servicing the most demanding customers in the world - acting as a turn around specialist in hospitality service businesses, specifically within the resort industry. Ardath knowns that every day and every interaction is all about the customer. All the time. Making sure people are satisfied and happy isn't always easy. But it's extremely worthwhile. When she transitioned into the technology industry in 2000, she was fascinated with the disconnects she noticed in B2B companies; specifically how their intentions didn't always translate well within their marketing actions.

There is a huge disconnect between what companies intend and in their ability to translate those ideas into effective, ongoing, consistent marketing and sales initiatives.

As president of Einsof for more than seven years, she helped companies implement marketing and sales performance software, only to see them under-utilize the tools. Worse yet, companies were often unable to leverage the full capabilities of Einsof's software because they either didn't understand how to implement the changes in the status quo required and/or they didn't devote resources to the content requirements that would best leverage the opportunities the software afforded.

She saw the need for marketing to be implemented as a strategy that reaches across the enterprise. She couldn't justify the disconnect between marketing and sales. She saw opportunities for tools and approaches that, if used to their full potential, could have a dramatic impact on streamlining sales efforts while capitalizing on business results.

Ardath began to successfully implement her ideas with Einsof customers. Writing the Marketing Interactions blog involved Ardath in substantial customer conversations, deepening her knowledge of what companies can achieve while verifying many of her principles. Her blog posts are referred to often by other industry leaders and featured on community sites like The Customer Collective, My Venturepad and Junta 42. Her articles have been used for university ezines, published in CRM Today, Selling Power, Rain Today and Enterprise CRM News.

What inspires Ardath is helping companies get the results they dreamed about when they implemented marketing automation and CRM systems in the first place. Her focus is on connecting the process and the people, but it's also on the content. With those three fundamentals in place, and the software tools to facilitate marketing and sales initiatives integrated in the optimum fashion, the opportunities for marketing are phenomenal.

Among her clients are Covad Communications, Inc., LANDesk, Einsof, and DealerOn, Inc.

Find out how she can help you achieve quantifiable marketing results.

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