Are your online marketing events over capacity?

How many people sign up for your marketing events and are no shows?

Marketing Interactions helps clients tune-up marketing event content, invitations and exposure so that all of your efforts revolve around a compelling and interactive e-marketing strategy. Webinars, teleconferences, seminars, virtual events and even user conferences must be worth the cost of a busy executive's time and attention.

Think about your own attendance. How many times have you attended a webinar because the invitation promised insights that were compelling to you?

Did you clear time on your calendar, dial in and launch the conference web page, only to have the vendor launch into a product showcase you hadn't signed up for?

What do you think about ever attending another webinar given by that company? Probably not, right?

It happens all the time, and relationships are lost every time it does.

Are your marketing events attracting your customers and prospects?

If not, it's time to gain quantifiable outcomes from the tremendous investment in marketing time and resources it takes to host those events.

A marketing event can be a great marketing tool if it's optimally positioned as an integral part of your e-marketing strategy. Here are a few tips to get you thinking:

• Focus the webinar on insights and tips 'n tricks that help your prospects.
• Position your company as an expert advisor and help your prospects learn.
• Think about the experience and the takeaways from the prospect's perspective.
• The first 5 minutes need to be high-value for them—not, as is so common—about the company.

You can always promote products later, after the prospect views you as a leader they should listen to. Perhaps this means sharing your expertise in a solution-focused webinar, perhaps its a webinar on best practices decisions—that just happens to position your key solution points as a match to buying criteria.

Let's talk about how we can increase the demand for attendance at your marketing events.