Use Content to Create Opportunity-Prone Prospects
Date: November 18, 2008
Time: 11:30 AM Eastern

64% of marketers with a lead nurturing process are dissatisfied with the results.

Marketing content and sales content are used differently. If you want more opportunity-prone prospects you need to stage your information delivery to sync with the way prospects think.

During this webinar, you'll learn:

• Which content types your prospects want—and when—during their buying cycle.
• Why different content types get better results in different stages.
• How to create a content "flow" that generates opportunity-prone prospects.

Never Give Anther Lead to Sales
Date: December 18, 2008
Time: 4:00 PM Eastern

Find out how you can use Personas, Profiles and Metrics to better transition leads to sales-ready opportunities. Marketing has the intelligence to set sales up for success from the very first conversation. Instead of sales re-starting the process at hand-off, they should be able to step into the relationship without slowing momentum or backtracking. Interactive marketing has advantages that can help marketing give sales exactly what they need. Find out more...