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Marketing as Leadership |
Is participation in your events standing room only? How many people sign up for your events and are no shows? Marketing Interactions helps clients hone marketing events and resource expenditures so that all efforts revolve around a consistent, compelling contextual communications strategy. Webinars, teleconferences, seminars or even user conferences must be worth the cost of a busy executive's time and attention. Think about your own attendance. How many times have you attended a webinar because the invitation promised insights that were compelling to you? Did you clear time on your calendar, dial in and launch the conference web page, only to have the vendor launch into a product showcase you hadn't signed up for? What do you think about ever attending another webinar given by that company? Probably not, right? It happens all the time, and relationships are lost every time it does. Are your marketing events attracting your customers and prospects? Are they worth the tremendous investment in marketing time and resources? Think about the difference you can make. A marketing event can be a great marketing tool if it's optimally positioned as an integral part of your strategic communications platform. Focus the webinar on insights and tips 'n tricks that help your prospects. Position your company as an expert advisor and help your prospects learn. You can always promote products later, after the prospect views you as a leader they should listen to. Perhaps this means sharing your expertise in a solution-focused webinar, perhaps its a webinar on best practices decisions - that just happens to position your key solution points as key buying criteria. Let's talk about how we can increase the return on marketing event investment for your company.
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