Speaker Overview Video
Prospects are harder to engage than ever, lead nurturing and personalization add to the challenge for B2B marketers. Ardath Albee is an expert in creating emarketing strategies and customer-focused content marketing plans that turn prospects into buyers.

Watch this brief video to get an idea of how Ardath can help you excel with your online marketing initiatives.

Sales SheBang Radio Interview
Jill Konrath, best-selling author of Selling to Big Companies and ShEO and founder of Sales SheBang, interviews Ardath Albee at the Sales SheBang Conference about Contagious Content marketing, lead nurturing and emarketing strategies.

If lead segmentation is stumping you, Ardath shares some tips for how to get started. She also provides an insight about repurposing your content to make the most of your content development budget when you start working with target market segments.