Speaker Overview Video - Ardath Albee
Prospects are harder to engage than ever, lead nurturing and personalization add to the challenge for B2B marketers.
Ardath Albee is an expert in creating E-Marketing strategies and customer-focused content marketing plans that turn prospects into buyers.
Watch this brief video to get an idea of how Ardath can help your company transform the results you're currently achieving with your online marketing initiatives.
:60 Tips with Ardath Albee via Genius.com
- #1 Attraction Marketing
- #2 Why eMarketing?
- #3 Buyer Personas
- #4 Natural Nurturing
- #5 Sticky Websites
- #6 Making it Viral
- #7 Why Lead Scoring?
- #8 Building Better Relationships
- #9 Tracking Beyond the First Click
Mapping Content to the Buying Process
In this screencast discussion, Kim Albee of Genoo interviews me about how marketers can develop a plan to map their content to the buying process and get the most out of limited content development resources. The material is explored fully in my book, eMarketing Strategies for the Complex Sale.
View the Screencast Here. 25 minutes.
Webinar Archive: How to Design Nurturing Programs that Drive Sales
Hosted by B2B Lead Generation Roundtable and InTouch, Inc.
During this webinar, Brian Carroll, CEO of InTouch invites B2B marketing strategist Ardath Albee to show you how to create a lead nurturing program that parallels the way your prospects move through the buying process and how to develop a content plan to engage them at each stage of their purchase decision. You’ll learn how to create a framework for execution and how to measure the results.
Sales SheBang Radio Interview
Jill Konrath, best-selling author of Selling to Big Companies and ShEO and founder of Sales SheBang, interviews Ardath Albee at the Sales SheBang Conference about contagious content marketing, lead nurturing and E-Marketing strategies.
If lead segmentation is stumping you, Ardath shares some tips for how to get started. She also provides an insight about repurposing your content to make the most of your content development budget—even when challenged to relevantly address target segments. Watch the Video...
AllBusiness.com Podcast: How to Turn Off Buyers with Your Marketing Content
I was recently interviewed by AllBusiness.com about the issues that cause marketers to miss the mark with their marketing content. I cover these issues and more in my new book, eMarketing Strategies for the Complex Sale.
In this podcast, you'll learn the answers to these questions:
- What's the biggest turn off with marketing content?
- What happens when your content is full of generalities?
- Why is content strategy important?
- What problems can occur due to "voice" and writing style?
- Why does setting context make a difference?
- What's the difference between a call to action and a takeaway?
- How do I find out if my content is doing what it should?
- What's the best way to engage people with marketing content?
- And a couple of extra tips pulled from my 23 Reasons Content Marketing Fails blog post
AllBusiness.com Podcast: How to Handicap Your Target Market
In the podcast I talk about:
- How a handicapping approach works -
- Circumstances - the trigger events that create need for what you sell
- Characteristics - the traits like roles, responsibilities and influencers that dictate your buyers' behavior and what they need to build a business case to buy.
- Handicapping as a group process involving salespeople and customers.
- Defining personas
- What kinds of questions you need to answer from the buyers' perspective to create content with higher relevance.
- Examples of persona-driven outcomes
- And more...
I also delve into this subject extensively in my new book, eMarketing Strategies for the Complex Sale. I present the idea of extending the persona into the creation of buyer synopses, which is essentially the combination of personas with a targeted problem-to-solution scenario. The outcome of this work is producing the insights that help marketers develop highly relevant content for progressive nurturing programs.