Speaking and Interviews - Marketing Interactions

Event Schedule - 2011

Marketing Sherpa Email Marketing Conference - January 24 - 26, Las Vegas, NV

Content Marketing Strategies Conference - February 16 & 17, Berkeley, CA

Confab 2011 - May 9 - 11, Minneapolis, MN

DemandCon - May 18 - 20, San Francisco, CA

Marketing Profs B2B Forum - Training Day - June 13, Boston, MA

Content Marketing World 2011 - Sep 6 - 8, Cleveland, OH

DemandCon Keynote 2011:
Storytelling to Turn Prospects Into Buyers

Speaker Overview Video - Ardath Albee

Prospects are harder to engage than ever, lead nurturing and personalization add to the challenge for B2B marketers.

Ardath Albee is an expert in creating E-Marketing strategies and customer-focused content marketing plans that turn prospects into buyers.

Watch this brief video to get an idea of how Ardath can help your company transform the results you're currently achieving with your online marketing initiatives.

CapCon 2010

I presented a general session - Capturing and Keeping Buyers with Creative Content - as well as a breakout session - Integrating Social Media With Your Content Strategy. The audience was fantastic, as was the event! Capterra definitely has enthusiastic customers and prospects very interested in how to excel at marketing software. It was my pleasure to speak with them.

"Ardath Albee delivered an outstanding presentation at Capterra’s 2010 software marketing conference. Her ideas related to producing great B2B content were perfect for our audience. In my mind, she was our linchpin speaker – and we had one heck of a speaker lineup. Thank you Ardath!"

- Mike Ortner, President and CEO of Capterra

A few comments received from the audience evaluations:

"My favorite, most useful presenter at the conference!"

"Big takeaway – repurpose everything! Start with a plan."

"Well organized content – clear, concise, actionable."

"My favorite presentation of the whole show."

"It was great that she didn’t gloss over how it is time consuming. I also got lots of ideas for finding blog topics."

"[Her breakout session] was very good. Strong ideas that I can apply."

Transform Prospects into Buyers with Contagious Content – with Ardath Albee

Interview series on IT Market Buzz

Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content.

Sneak Preview 1 – Buyers have conversations when you’re not in the room

Sneak Preview 2 – Cheaper, faster content

Sneak Preview 3 – Max content ROI with the ‘Rule of Five‘

Sneak Preview 4 – Not all leads are HOT leads

Part 1 – What You Should Know about Buyers…and Common Mistakes

Part 2 – The Contagious Content Formula: What Marketers Get Wrong and How to Get it Right

:60 Tips with Ardath Albee via Genius.com

Mapping Content to the Buying Process

In this screencast discussion, Kim Albee of Genoo interviews me about how marketers can develop a plan to map their content to the buying process and get the most out of limited content development resources. The material is explored fully in my book, eMarketing Strategies for the Complex Sale.

View the Screencast Here. 25 minutes.

Webinar Archive: How to Design Nurturing Programs that Drive Sales

Hosted by B2B Lead Generation Roundtable and InTouch, Inc.

During this webinar, Brian Carroll, CEO of InTouch invites B2B marketing strategist Ardath Albee to show you how to create a lead nurturing program that parallels the way your prospects move through the buying process and how to develop a content plan to engage them at each stage of their purchase decision. You’ll learn how to create a framework for execution and how to measure the results.

Listen to the webinar, download the presentation and download a guide Ardath wrote to parallel the webinar.

Sales SheBang Radio Interview

Jill Konrath, best-selling author of Selling to Big Companies and ShEO and founder of Sales SheBang, interviews Ardath Albee at the Sales SheBang Conference about contagious content marketing, lead nurturing and E-Marketing strategies.

If lead segmentation is stumping you, Ardath shares some tips for how to get started. She also provides an insight about repurposing your content to make the most of your content development budget—even when challenged to relevantly address target segments. Watch the Video...

AllBusiness.com Podcast: How to Turn Off Buyers with Your Marketing Content

Listen to the Podcast

I was recently interviewed by AllBusiness.com about the issues that cause marketers to miss the mark with their marketing content. I cover these issues and more in my new book, eMarketing Strategies for the Complex Sale.

In this podcast, you'll learn the answers to these questions:

What's the biggest turn off with marketing content?
What happens when your content is full of generalities?
Why is content strategy important?
What problems can occur due to "voice" and writing style?
Why does setting context make a difference?
What's the difference between a call to action and a takeaway?
How do I find out if my content is doing what it should?
What's the best way to engage people with marketing content?
And a couple of extra tips pulled from my 23 Reasons Content Marketing Fails blog post

AllBusiness.com Podcast: How to Handicap Your Target Market