Educational Webinars with Ardath Albee
Upcoming Webinars:
Coming soon...waiting on details.
Archived Webinars:
The 7 Rules for the Connected B-to-B Marketer
One-off B2B marketing campaigns are knocking on death’s door. Without an integrated approach, marketing communications are increasingly ineffective and can actually result in falling sales. Smart marketers are discovering the benefits of incorporating connected content into their campaigns to deliver a contextual experience that facilitates the buying process. Today’s most successful marketers rely less on company-focused outbound marketing and instead, provide content that helps buyers buy.
The age of the connected marketer has arrived, so start relating to your customer and not only to your offerings.
Join the panel with me, Scott Mersy from Genius.com and Craig Rosenberg from Tippit, Inc. to discover the 7 rules of the connected business-to-business marketer, and you’ll also learn:
- New buyer dynamics relegate marketers to “ombudsmen” roles—what does that mean for your demand generation strategy
- To stop relying solely on your marketing department for creating content, let your mavens show your audience how to solve business challenges
- What buyer-centric content looks like across the decision process, and how it contrasts with traditional vendor-focused messages
- How to help buyers navigate the buying process by providing relevant content at each step
- How to track and respond appropriately to any marketing channel
White Paper Summit 2010
My session is on February 10, 2010 at 3:15 PM Pacific:
Apply the "Rule of 5" to Your White Paper Content to Increase ROI
Developing a white paper is often an intensive effort focused mainly on lead generation. With the proper planning, the same research and development project can be used to produce multiple assets that engage leads farther into the pipeline, maximizing your return on investment. In this session, Ardath Albee, author of eMarketing Strategies for the Complex Sale, will show you how to easily create five content assets that leverage the ideas in your white paper to progressively engage prospects farther into the buying process.
Content As Competitive Differentiator
Content carries a heavy load for B2B marketers today. We've got to make sure it does its job by helping to engage prospects, stakeholders and customers in active dialogue. When done well, contagious content can become the catalyst for these interactions that help set your company apart from your competitors.
Join me to learn how content marketing can help create competitive differentiation for your brand and create conversations with your customers. 
I'll share case studies and examples of how contagious content drives conversations –the ultimate outcome marketers need to produce for sales, including:
- Conversations prospects have with peers and colleagues, etc.
- Conversations between prospects and salespeople
- Conversations between prospect and buying committees
Two lucky attendees will be randomly selected to win a copy of my new book “eMarketing Strategies for the Complex Sale.”
Advanced Lead Nurturing Tactics
Join me, along with Christopher Doran, VP of Marketing for Manticore Technology, as we show you just 
how to use content in conjunction with marketing automation to help leads make faster progress toward buying.
View the Archived Webinar to learn:
- Why pipeline momentum is the key to sales readiness.
- How buying stages apply to lead progression.
- What role marketing automation plays in building momentum.
- Components necessary to create content that drives next steps.
I'll be applying some of the strategies I discuss in my book, eMarketing Strategies for the Complex Sale, to show you just what you need to speed up the momentum in your pipelines to drive more sales.
Feed the Beast
A practical, affordable approach to create the content that supports your lead management and sales enablement initiatives.
In this 30 minute webinar, I'll show you how to overcome the limitations of over-worked marketing resources and 
With the American Marketing Association thin budgets to create the content that makes your marketing programs key contributors to your organization's revenue engine.
This session and its supporting content will provide a framework for content strategy and execution, along with principles and practices that are immediately actionable. The beauty is that you'll also gain access to a microsite after the webinar to learn more about the specific topics covered!
Three Must Haves for Successful Lead Nurturing
Brian Carroll, Scott Mersy and I presented a panel discussion moderated by Craig Rosenberg discussing how The Human Touch, Marketing Automation Technology and Content form the trifecta for successful lead nurturing.
You’ll learn best practices for:
- Incorporating the evolving opportunities the Internet empowers for building relationships that shorten time to revenue.
- Developing contextual stories that relate to your prospect’s specific situations—their challenges, issues, and opportunities.
- Creating online content and communication strategies that promote offline conversations.
- Generating levels of responsiveness that build engagement across the buying process.
- Providing information salespeople can actually use in a way that’s intuitive for them.
- How to use contagious content to facilitate prospect progression.
- How to transform handing off sales-ready prospects so our sales teams can take immediate action to follow up.
Watch the archived version on demand
How to Design Nurturing Programs that Drive Sales
Hosted by B2B Lead Generation Roundtable and InTouch, Inc.
During this webinar, Brian Carroll, CEO of InTouch invites B2B marketing strategist Ardath Albee to show you how to create a lead nurturing program that parallels the way your prospects move through the buying process and how to develop a content plan to engage them at each stage of their purchase decision. You’ll learn how to create a framework for execution and how to measure the results.
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Does Your Lead Nurturing Power Sales? 5 Simple Steps to Pump Up Your Pipeline Everyone knows the real proof that marketing works shows up when prospects and customers buy. The science of quantifying marketing’s contribution to sales wins is still evolving even while your prospects are taking control of how they buy. Your nurturing programs will power more sales when you:
Join me with Felicity Wohltman, VP of Marketing for Genius.com for part 3 in the series of instructional webinars where we’ll help you optimize your nurturing programs to keep sales out selling.
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When Does Content Count Most? 5 Simple Steps to Mapping Content to Buying Stages Join me and Matt West, Director of Marketing Programs for Genius.com, for a FREE webinar about how to create content across your lead's buying process to fuel better results in response to your drip (or nurturing) campaigns. This webinar is Part 2 of a 3-part series we're presenting to help ensure lead nurturing improves pipeline. With the answers to questions like these, marketers can launch drip campaigns that improve the health of sales pipelines.
View the Question Response
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Does Lead Scoring Work? 5 Simple Steps to Ensure It Does - Archived Webinar Part 1 I was honored to join Felicity Wohltman, VP of Marketing for Genius, to present a FREE webinar on how to approach and use lead scoring to create sales opportunities. This webinar is Part 1 of a 3-part series we're presenting to help ensure lead nurturing improves pipeline. Transforming leads to sales opportunities is accomplished with the answers to questions such as:
View the answers to webinar Q&A
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