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Coming January 2015

Download 2 chapters on the book website.Visit the book website

Check out this new
B2B Buyer Persona Tool

Created in collaboration with the geniuses at MLT Creative

About Marketing Interactions

Marketing Interactions works with B2B clients to create eMarketing strategies for the complex sale that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of their buying process.

Marketing Interactions Services
Results-oriented online marketing programs require a well designed and executed eMarketing strategy. Marketing Interactions works with clients to create just such strategies along with the underlying processes to execute and optimize results.

eMarketing Services include:

  • Development of Buyer Personas
  • Content Strategy Design
  • Contagious Content Development
  • Strategic Lead Nurturing Frameworks
  • Sales Enablement Strategy
  • Customer Retention Strategy
  • Integrated Social Network Programs - Blogs, Twitter, LinkedIn

Meet Ardath Albee:

Ardath Albee

Ardath Albee, B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. applies 29 years of business management and marketing experience to help companies with complex sales use eMarketing strategies and content marketing to turn prospects into buyers. Ardath was recently selected as one of the women to watch in B2B marketing by FierceCMO and has been selected as one of the 50 Most Influential People in Sales and Lead Management for the last three years.

Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill. Her new book, Digital Relevance, will be published in January 2015 by Palgrave Macmillan.

The 15 years Ardath spent serving the most demanding customers in the world as a turnaround specialist in hospitality service businesses, specifically within the resort industry, is a foundation she draws from to help companies create compelling buyer-focused content strategies.

Ardath knows that every day and every interaction is all about the customer. All the time.

When she transitioned into the technology industry in 2000, she was fascinated with the disconnects she noticed in B2B companies; specifically how their intentions didn't always translate well within their marketing actions. There is often a huge difference between what companies intend and in their ability to translate those ideas into effective, continuous, consistent marketing and sales initiatives.

As president of a technology start-up company for more than seven years, she helped companies implement marketing and sales performance software, only to see them under-utilize the tools. Worse yet, companies were often unable to leverage the full capabilities of the software because they either didn't understand how to implement the changes in the status quo required and/or they didn't devote resources to the eMarketing strategies and content development requirements to best leverage the opportunities the software afforded.

Ardath helps her clients implement marketing as a strategy that reaches across the enterprise to impact all customer-facing interactions. Companies are realizing they can no longer justify the lack of collaboration between marketing and sales. She helps them leverage digital tools and approaches that, if used to their full potential, have a dramatic impact on streamlining sales efforts while capitalizing on business results.

Writing the Marketing Interactions blog involves Ardath in substantial industry and customer conversations, deepening her knowledge of what companies can achieve while verifying many of her principles. Her blog posts are referred to often by other industry leaders and her blog is syndicated on community websites such as Junta42, The Customer Collective and My Venture Pad. Her articles have been used for university ezines, published by Rain Today Special Reports, CRM Today, Selling Power and Enterprise CRM News.

The outcome? She helps companies get the results they dreamed about when they implemented marketing automation and CRM systems in the first place. Her focus is on connecting the process and the people, but it's also on the creation of compelling content that meets buyers' evolving needs. With those three fundamentals in place, and the software tools to facilitate marketing and sales intiatives integrated in the optimum fashion, the opportunities for marketing are phenomenal.

Marketing Interaction Clients Include:

American Fiber
Aurea Software
Avid Technology
BMC Software
Citrix Online
CoreMedia AG
Deluxe Corporation
Economist Education
Hoovers D&B
LANDesk - An Avocent Company
Manticore Technology (Now Sales Engine International)
PR Newswire
Real Story Group
Riverbed Technology
Round The Clock Resources
Silicon Graphics
Sykes, Inc.
TE Connectivity (formerly Tyco Electronics)

Find out how Ardath can help you achieve quantifiable content marketing programs that turn prospects into buyers.